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Cliché Jacques Enrietti © Archives Monte-Carlo S.B.M

Chic and timeless, the luxurious Monte Carlo Beach Hotel has welcomed high society for nearly a century.

 

The hotel was born in the Roaring Twenties, a time of emancipation for young, modern women, or “garçonnes” and when Coco Chanel shortened skirts and launched the trend of tanning.  A time, above all, when sea bathing for leisure became summery… To accommodate the new preferences of its guests, the Société des Bains de Mer offered, just steps from the Monte Carlo Country Club, a leisure complex and beach hotel “at the water’s edge”, which later became the Monte Carlo Beach Hotel. Tucked into a pine forest, it has its own beach and an Olympic-sized seawater pool.

The launch party, hosted on 16 July 1928 by the socialite columnist and American writer Elsa Maxwell, was unbelievable. “From the morning on, we saw strange boats arriving from the sea from Cannes, Juan-les-Pins, Cap Ferrat, Beaulieu, Cap Martin and Menton: yachts decorated with medieval banners, houseboats on which rested nonchalant young beauties, languid on thick cushions, proud sailboats, motorboats towing gladiators on water-skis, and more,” it was said at the Société des Bains de Mer.  “Guests chose to dress up; some had painted  directly on their skin, others were dressed in jerseys borrowed from the Russian ballets or had tinted their skin ebony…” The high society soirée immediately established the Monte Carlo Beach Hotel as the place to be for artistic, musical and cultural elite. And it still is today.

© Archives Monte-Carlo S.B.M
© Archives Monte-Carlo S.B.M

Marlene Dietrich, Nureyev and Gloria Swanson liked to stay at the hotel. Charlie Chaplin, who came to the Principality to present City Lights, stopped at the Monte Carlo Beach. Other guests have included Sir Winston Churchill, Maria Callas and the French actor Jean-Paul Belmondo.

The hotel was designed by architect Roger Séassal as a pure Art Deco Californian villa.  With only 40 rooms, a solarium, tents and bungalows, the establishment has the intimate scale of a charmingly lovely property.  The charm was enhanced when the SBM developed the Pointe de la Vigie, the interior of which has been completely renovated and redecorated several times. Redesigned by the architect and designer India Mahdavi, the Vigie’s interior is inspired by the colourful visions of Matisse, the graphic art and photography of George Hoynigen-Huene and the Riva, the motorboat and symbol of a special carefree era on the Riviera.

The Elsa restaurant at the Monte Carlo Beach – a tribute to the columnist Elsa Maxwell who inspired the SBM – was the first gourmet restaurant in the PACA region to obtain Organic certification. Marcel Ravin took over the restaurant in 2024. The two-starred chef at the Blue Bay Marcel Ravin restaurant a few steps away is writing a new chapter there: a “Marine Garden” dining experience. The menu at Elsa boldly blends the flavours of the sea and sun-drenched southern land in a sustainable approach that remains faithful to the restaurant’s DNA, which gives pride of place to local ingredients. The Monte Carlo Beach offers two other restaurants: the Vigie Monte Carlo and the Deck.

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Société des Bains de Mer

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